The Berlucchi family winery was founded in 1955 by Guido Berlucchi, Franco Ziliani and Giorgio Lanciani. Together, they transformed Franciacorta into one of Italy’s most prestigious regions for the production of sparkling wine. Franciacorta’s renaissance began with Guido Berlucchi’s creation of the very first Classic Method wine in 1961. With a pioneering spirit, Berlucchi introduced and promoted expertise that had not existed in Franciacorta until that point, inspiring many other passionate, forward-thinking producers to follow suit. Together, they transformed this region into the crown jewel of Italian winemaking. From their estate in Borgonato, Guido Berlucchi follows a philosophy of high-quality viticulture that is environmentally sustainable. In 1962 they introduced ‘Max Rosé’, Italy’s very first Classic Method Rosé. After nearly 60 successful years at the helm of the company, Franco Ziliani passed his expertise onto the next generation, his children Cristina, Arturo and Paolo. In 2022, Guido Berlucchi was awarded the prestigious ‘Winery of the Year’ by Gambero Rosso.